On August 13 and 14, I laid out a theory of Trump’s (non)campaign, arguing that the evidence is clear: Trump Is Seeking a White Nationalist Awakening not the White House. Three days later, my theory has been confirmed.


The Washington Post covers Trump’s campaign shake-up:

Stephen Bannon, a former banker who runs the influential conservative outlet Breitbart News and is known for his fiercely anti-establishment politics, has been named the Trump campaign’s chief executive. Bannon has been telling Trump to run more fully as an outsider and an unabashed nationalist. Trump has listened intently to Bannon and agreed with him, believing that voters will ultimately want a presidential candidate who represents disruption more than a candidate with polished appeal, the aides said. “Buckle up,” wrote a Trump strategist in a text message Wednesday to The Washington Post.

Read that language carefully:

  • “Run more fully as an outsider and an unabashed nationalist.”
  • “A presidential candidate who represents disruption.”
  • Buckle up.

And note this about the site Bannon runs:

Over the past year however, [Breitbart] has undergone a noticeable shift toward embracing ideas on the extremist fringe of the conservative right. Racist ideas. Race-baiting ideas. Anti-Muslim and anti-Immigrant ideas –– all key tenets making up an emerging racist ideology known as the “Alt-Right.” The Alt-Right is a loose set of far-right ideologies at the core of which is a belief that “white identity” is under attack through policies prioritizing multiculturalism, political correctness and social justice and must be preserved, usually through white-identified online communities and physical ethno-states.

Several days before the Trump shake-up, I laid out in careful detail my argument that his campaign is not a presidential campaign at all, but an effort to make him a “heroic” figure leading a white nationalist awakening:

If we set aside conventional wisdom and the reflexive urge to attribute his behavior to something unintentional (foolishness, incompetence, sociopathy, psychological problems, personal inadequacies, etc.), we end up in a very different place from mainstream pundits. Donald Trump is neither stupid, nor deranged, nor off message. He is a smart, manipulative, shrewd, successful, cold and cunning man executing on a plan. The reason he is confounding the national media and political establishment is because they are assuming his plan is to run a successful presidential campaign. It is not.

Vanity Fair confirms what I predicted:

It is likely that Bannon’s political calculus here, if not Trump’s, will be less about winning an election that seems a bit out of hand and more about cementing an American nationalist movement.

Our latest BNR video tells the story:


(AP Photo)