I’m watching a CNN panel that has a group of befuddled reporters wondering how to cover Donald Trump after he called President Obama a terrorist and invited Hillary’s assassination. It’s actually very simple: Apply Hillary rules.
To the corporate media baffled by Donald, watch how it’s done with Hillary:
See, it shouldn’t be that hard to cover Donald in a way that feels fair. Simply apply the three immutable tenets of Hillary reporting:
- Always assume bad character and attribute malicious motives.
- Completely overlook and invisibilize supporters.
- Focus with singular intensity on any negatives (and turn positives into negatives).
Now apply that same standard to Donald:
- Always assume anything he says or does is corrupt. Start from the posture that he’s malicious and manipulative, as you do with Hillary. Presume that everything he does is part of a nefarious scheme. Treat him like a grotesque caricature of a human being, a machine devoid of the most basic humanity. Attribute bad motives to anything he says, even the way he laughs or smiles.
- Pay no mind to his supporters. Tell your audience only about the people who don’t like him, never those who do. Focus relentlessly on every negative data point to portray him as a despised and isolated outcast, just as you do with Hillary. Don’t worry about offending his voters. After all, you’ve continually dismissed and demeaned Hillary’s millions of voters with your ludicrous “enthusiasm gap” narrative.
- Roadblock any negative story, just like you’ve done with Hillary’s emails. Obsess, obsess, obsess. Endlessly obsess until your audience goes numb from the repetition, until a single word like “transcripts” or “emails” conjures oceans of opprobrium. Probe every permutation of his words and actions and fit them into damaging frames concocted by rival opposition researchers. Have experts and pundits examine what you consider to be his rank awfulness, just as you do with Hillary.
See, covering Trump isn’t difficult at all. You already know how to do it. You’ve been doing it with Hillary for 30 years.
If you’re still confused, just browse this hashtag and you’ll get the knack of it: #TrumpCouldSay