Several days before Donald Trump hired Breitbart’s Stephen Bannon as his campaign chief, I laid out the case that Trump is less interested in the White House and more interested in being a white nationalist figurehead. In the ensuing days, the floodgates opened, and the conversation about Trump’s open embrace of white nationalism has gone mainstream.

By way of reminder about Trump’s true nature and his appeal to the so-called alt-right:

Consider his Alex Jones-style conspiracy-mongering; his meticulously crafted words of incitement and exhortations to violence; his attacks on a federal judge; his description of President Obama as a terrorist (the “founder of ISIS”); his birtherism; his retweets of neo-Nazis; his eliminationist language toward Hillary Clinton; his fierce misogyny and indifference to sexual harassment; his feud with the Khan family; his Muslim ban; his use of anti-Semitic symbols; his embrace of torture; his capriciousness about the proliferation and use of nuclear weapons; his praise for dictators; his flirtations with Putin; his welcoming of Russian cyber-espionage; his undiluted xenophobia; his racist dog whistles (“look at my African-American”); his infamous border wall and relentless anti-Mexican bigotry; his claims of a “rigged” election; his unconcealed calls for voter intimidation; his refusal to disavow ties to white supremacists.

Now look at the what’s spewing on Twitter as the hashtag #AltRightMeans gains traction (Caution: the language can be vile).

There’s much more where that came from. It’s the underbelly of Trump’s support, as you can see in our video from the Republican convention (which has nearly 10 million Facebook views):